Retail, brand and lifestyle consulting for the future of fashion.

Abbey Samet is a seasoned expert in Merchandising and Sales Strategy, with a strong background in the predictive forecasting process across fashion, design, beauty and lifestyle brands. Her expertise is in buying, assortment planning and identifying macro trends that will drive sales and maximize consumer engagement. With an understanding of the traditional forecasting process - along with competitive analysis, data analytics and consumer insights - she crafts effective marketing and sales strategies that position brands for success.