Merchant. Strategist. Storyteller.
For Hire.
Hi, I’m Abbey. I have extensive experience in fashion direction, including global merchandising, forecasting, sales and marketing. My background includes working closely with leadership teams in marketing, product design and merchandising while influencing high-level decision making with key product stakeholders.
During my tenure at Macy’s, Saks Fifth Avenue and The Tobe Report, I leveraged strategic insights within the trend and brand space using competitive analysis, data analytics and consumer insights to further understand the consumer at every life cycle. My strategies and initiatives impacted multi-billion dollar marketing campaigns and product categories. I am passionate about making an impact that resonates with the consumer and work closely with internal teams to ensure excellence at every step.
In my downtime, I enjoy traveling, exercising and cooking while raising my two teenage children, Alex and Gigi, in NYC. I also enjoy watching sports with my fellow Phils fans.
Contact Me
Email
abbeysametnyc@gmail.com