“Some of the things that venders can do to impress retailers are to offer a balance of novelty product and classic pieces. Most purchases during a recession tend to be emotional rather than a ‘need’ basis, therefore the item has to be trend-right or evoke some sort of emotional response, such as color, embellishment or novelty buttons. On the other hand, the idea of updated classics can also be appealing, items that can transcend seasons.”

-Abbey Samet, WWD