Juicy Couture | Consultant + Design Lead | Lead design team of 16 people along with Juicy Couture Fashion Director to come up with design, assortment plan and product development for a brand new licensing relationship around bedding and bath products.
Macy’s X Love / Bravery Foundation | Director of Global Forecasting, Macy’s Inc. | Collaborated with Love Bravery Charity founded by Lady Gaga and Elton John to come up with living product in store and online to tie back to anti-bullying messaging.
Macy’s X Juice Press | In October 2015 Abbey identified the white space opportunity at Macy’s as consumers began focusing on Health + Wellness. Abbey investigated all aspects of the wellness journey to feeling good with a thorough deep dive which ultimately resulted in a Juice Press strategic partnership on Macy’s Activewear floor in November 2016.
Haute Guide | Abbey’s fascination with technology + fashion lead her to create her own fashion app, Haute Guide, which was promptly sold on i-tunes. The curated shopping app featured New York City’s best boutiques, departments stores to buy RTW and accessories.
Karl Lagerfield X Macy’s | Director of Global Forecasting, Macys Inc. | Lead contact in collaboration with Karl Lagerfeld team to come up with product assortment for 100+ stores as first ever designer collaboration.
Macy’s | Fashion Direction for Macy’s Inc. focusing on Ready-To-Wear, Accessories, Home + Kids providing seasonal storytelling for marketing campaigns, visual merchandising and private brand product development.
Macy’s | Director of Global Forecasting, Macys Inc. | After identifying opportunity in the customer journey for weddings, Abbey researched Men’s, Women’s and the registry to hone-in on key product categories that have expanded to create billion dollar opportunties.
Solid and Striped X Sofia Richie Grainge | This NYC-based brand has been the go-to for cool girls and models in search of timeless swimwear and elevated Resortwear. In 2024, as the Head of Global Merchandising + Sales, Abbey executed the re-launch of the collection and expanding the collection to be more inclusive to a more diverse customer base.
